Army Rugby is proud to highlight the Founder’s Promise from official partner Raging Bull, a long-term commitment that puts quality, trust and transparency at the heart of everything they do.
At a time when customers are more value-conscious than ever, the retail market is often filled with heavy promotions, inflated pricing and short-term tactics that can create confusion and reduce trust. The Founder’s Promise cuts through that noise with a clear and consistent message: Great Quality. Honest Pricing. No Compromise.
Built on over 20 years of product refinement and shaped by real customer experience, the Founder’s Promise is not a campaign but a foundation of the Raging Bull brand. It reflects a commitment from founder Phil Vickery to deliver dependable, high-quality products without gimmicks, misleading discounts or inflated “was” prices.
Phil Vickery explains the thinking behind the approach:
“I believe Raging Bull makes some of the best everyday clothing at its price point.
We focus on premium fabrics, rugby-tough construction, and the details that genuinely matter, then price our products honestly.
My aim is simple: to deliver the best product we possibly can, for a great price, every time.
That’s the promise behind my name.”
For customers, this provides clarity and confidence. There is no need to second guess value or quality. If a product carries the Founder’s Promise, it delivers. This focus on authenticity and consistency aligns closely with the values upheld across Army Rugby, where performance, reliability and trust are essential.
As a long-standing partner, Raging Bull continues to support Army Rugby through the provision of high-quality off-field apparel, ensuring a consistent and professional standard beyond matchday. The Founder’s Promise underpins this, reflecting a shared commitment to quality, attention to detail and presentation.
The initiative launches with some of Raging Bull’s strongest and most trusted products, including Organic Polos and Organic T-Shirts. These are everyday staples that clearly demonstrate value and quality. Over time, the Promise will expand into wider ranges such as linen, shorts and shirts, with the ambition of becoming a hallmark across the full collection.
A key element of the Founder’s Promise is its visual identity. A recognisable mark of trust will signal both quality and value, appearing across retail, ecommerce, packaging, social channels and partner activity. Wherever the mark is seen, it provides instant reassurance to the customer.
For Army Rugby, this creates an opportunity to align partner messaging across its platforms in a way that feels authentic and relevant. Whether through digital content, matchday environments or wider communications, the Founder’s Promise offers a strong and consistent narrative that connects with both players and supporters.
Ultimately, the Founder’s Promise is about delivering consistency in a market that often lacks it, ensuring customers receive a product they can rely on, backed by experience and integrity.
Army Rugby looks forward to continuing its relationship with Raging Bull and supporting the growth of the Founder’s Promise across the season and beyond.
Founders Promise © Raging Bull
